In October 2011, I gave a speech to Beirut Online Collaborative. Here’s an extract with ideas on digital diplomacy….
1. Know your followers: Of mine, I judge 25% to want to know more about life of Ambassador (what’s it like to have bodyguards? Do we really eat nothing but Ferrero Rocher?), 25% to be UK political junkies, 25% to be Lebanon political junkies, and the rest to be a mixture of the informed, interested, eccentric, curious and hostile. The Lebanese proportion is increasing so I’m tweeting more about Lebanon.
2. But don’t be defined by your followers. We need to reach out, without falling into trap of courting popularity. We’re not comedians, journalists or politicians, and we should not pretend to be. A high number of followers is a good sign you’re getting through, but is not an end in itself.
3. Be authentic. People can see the real…
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